Now this is surprising, but not entirely unexpected...
The Walt Disney Company has licensed James Cameron's "Avatar" for an attraction based in Disney's Animal Kingdom for debut after the release of the next film. So, Universal has Spielberg and now Disney has Cameron helping design themed attractions? Here's the press release:
BURBANK, Calif.–(BUSINESS WIRE)–Walt Disney Parks and Resorts Worldwide is joining forces with visionary filmmaker James Cameron and Fox Filmed Entertainment to bring the world of AVATAR to life at Disney parks. Through an exclusive agreement announced today by Disney, Cameron’s Lightstorm Entertainment and Fox, Disney will partner with Cameron and producing partner Jon Landau to create themed lands that will give theme park guests the opportunity to explore the mysterious universe of AVATAR first hand. Disney plans to build the first AVATAR themed land at Walt Disney World, within the Animal Kingdom park. With its emphasis on living in harmony with nature, Animal Kingdom is a natural fit for the AVATAR stories, which share the same philosophy. Construction is expected to begin by 2013.
“James Cameron is a groundbreaking filmmaker and gifted storyteller who shares our passion for creativity, technological innovation and delivering the best experience possible,” said Robert A. Iger, President and CEO of The Walt Disney Company. “With this agreement, we have the extraordinary opportunity to combine James’ talent and vision with the imagination and expertise of Disney.”
“AVATAR created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before. With two new AVATAR films currently in development, we’ll have even more locations, characters and stories to explore,” said James Cameron. “I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our AVATAR universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of AVATAR with an unprecedented sense of reality.”
The agreement announced today gives The Walt Disney Company (NYSE:DIS) exclusive global theme park rights to the AVATAR franchise and provides for additional AVATAR themed lands at other Disney parks. The other locations will be determined by Disney and its international theme park partners. James Cameron, Jon Landau and their Lightstorm Entertainment group will serve as creative consultants on the projects and will partner with Walt Disney Imagineering in the design and development of the AVATAR themed lands.
“This exciting new venture combines the world of AVATAR with the enormous reach of Disney and the incomparable talent of Jim Cameron,” commented Fox Filmed Entertainment chairmen Jim Gianopulos and Tom Rothman. “While Jim is bringing audiences further into Pandora with the next two chapters in the AVATAR motion picture saga, the theme park attraction will likewise bring a new dimension to the amazing universe he created.”
“AVATAR is a uniquely powerful franchise that has global appeal with audiences of all ages. Its spectacular settings, intriguing characters, imaginative creatures, and strong themes of family and loyalty make it a perfect fit for Disney,” said Thomas O. Staggs, Chairman, Walt Disney Parks and Resorts. “We can’t wait to give our guests the ability to journey to Pandora and explore the incredible immersive world of AVATAR in person.”
In addition to setting a global box office record, AVATAR has been hailed as one of the most innovative and visually stunning movies ever produced. With its advanced motion capture and 3-D digital projection technologies developed by James Cameron and his team, moviegoers were able to connect with the world of AVATAR in new and engaging ways.
This new venture complements Walt Disney Parks & Resorts’ strategic efforts to continue to invest in its core theme park businesses around the world while simultaneously expanding into other parts of the family vacation business.
More commentary to follow...
Hat Tip to Deadline Hollywood.