Money, money, money...
In case you missed it, the price to get into Carsland go a whole lot higher...
One Day/One park... $87
One day/Two park... $125
Southern California*... $329
Southern California Select*... $269
Southern California Residents Only
On Sunday the Suits put out their new prices to get into the park/annual passport and it was much more than most were expecting. And it could be described as the Mouse being greedy, it's also correct to say that it's a way to control the ever growing AP's that are coming to the parks monthly/weekly/daily.
While I too cringe at the thought of paying $600+ for a premium pass, the over a million annual pass holders and their spending habits have gotten Team Disney Anaheim in a position where they felt to control the coming onslaught of crowds, a line was going to have to be drawn.
With AP's walking around the parks spending far less and coming far more than tourist/foreigners it was determined that a much larger (30%) fee was going to have to be charged. Now, some have felt that this will cause less people to come and this is true. But it is also the Disneyland Resort's intention. Why would they want less people to come, you say?
Well, the crowds that will be coming over the next few months are expected to be large and the worry inside the halls in of the Suits is that controlling them and the AP's was going to be too difficult a headache. So, the decision was made to make those paying for a pass, to pay a slightly larger premium than they've paid before. Not all will renew their passes. Some will get a lower passport like the SoCal or SoCal Select (which is what the Suits wanted) or even the Deluxe. But with the resort finally being a Disney Resort, and the park finally being a Disney Park it was time to stop giving away what they felt was a package that was worth more than the price.
Now, a decade ago it could be easily argued that the price of going into DCA or a park hopper wasn't worth it. That is a much more debatable argument today. It's certainly worth more to go there, but it has yet to be determined if it's worth the price that Disney is charging. We won't really find out on June 15th either. It's more likely the success of this Extreme Expansion will not be known for a year, or at the very least till the end of the holidays.
But the confidence it shows in the new branding/offerings is the mark of a new day for the Resort...