Tuesday, January 22, 2008
On this day nineteen years ago, the Walt Disney Company aired another commercial in a series of ads that have become part of our cultural lexicon. The San Francisco 49ers beat the Cincinnati Bengals 20-16 and Joe Montana starts to walk across the field...
A voice off screen asks him: "Joe Montana, you've just won Super Bowl XXIII. What's next?"
To which he replies a line that has been mocked and imitated for a generation:
"I'm going to Disney World!"
It sounds like some marketing genius came up with that phrase, but in reality it was Disney CEO Michael Eisner's wife that thought it up. Sometimes life's answers come from the most unlikely places.
In two weeks, we'll see if Tom Brady or Eli Manning gets asked this question...