Tuesday, January 22, 2008
On this day nineteen years ago, the Walt Disney Company aired another commercial in a series of ads that have become part of our cultural lexicon. The San Francisco 49ers beat the Cincinnati Bengals 20-16 and Joe Montana starts to walk across the field...
A voice off screen asks him: "Joe Montana, you've just won Super Bowl XXIII. What's next?"
To which he replies a line that has been mocked and imitated for a generation:
"I'm going to Disney World!"
It sounds like some marketing genius came up with that phrase, but in reality it was Disney CEO Michael Eisner's wife that thought it up. Sometimes life's answers come from the most unlikely places.
In two weeks, we'll see if Tom Brady or Eli Manning gets asked this question...
Posted by Honor Hunter at 9:48 AM
Labels: Advertising, Disneyland Television Show, I'm going to Disney World, Joe Montana, Michael Eisner, Super Bowl
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Um, not that I don't trust your information, but I'm pretty sure the first "I'm Going to Disney World" commercial was with Phil Simms of the Giants, when they won in 1987.
That being said, love the blog. And please keep the Bothans happy so we can keep getting the wonderful tidbits of information to keep us Disney fans happy!
Go Big Blue!
I never said it was the first. I know Phil Simms said it two years earlier in 1987 after winning Super Bowl XXI. But that wasn't on the same date. This one was... I try and reflect sometimes on things that happened on particular dates or milestones.
Sorry if there was any confusion.
I thought they ended this marketing campaign a year or two ago??
You are right, Honor, you never did say it was the first. My bad.
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