Thursday, October 14, 2010
Truth In Labeling...
With all the new films coming out under the Mouse's House I thought it was time focus on what's what and who's who...
First off, it's amazing how times have changed since Michael Eisner became CEO in 1984. When he came to power, the Disney name was in so disrepair that to have that name attached to it was considered box office poison. The films that were coming out of Walt Disney Productions were either bombs or disappointments. So much so that Ron Miller created the Touchstone Pictures label to produce films that would not have the stigma. Many were under the misconception that Eisner created it. He didn't, but he did exploit it to make films that Disney wouldn't make before. Times have changed. Here's how.
The film division of the Walt Disney Company now is powered from a different place. The Disney brand is the most valuable asset of any of its divisions. A generation after the company when outside to the name to be successful, it now is reaching inward.
Walt Disney Studios encompasses several brand names. Bob Iger is all about branding in this highly competitive environment. The divisions of each department are focused on delivering different, specific types of entertainment.
Walt Disney Pictures - This, most known division is responsible for all live-action family entertainment and through Walt Disney Animation Studios and Pixar Animation Studios, all animated family entertainment.
Touchstone Pictures - This division that was used to distribute all adult or mature content will now be a shingle that handles all the films that DreamWorks Studios creates. Over the next five years, between five and six films a year will come out under this label. There is the off chance that the odd film from Disney will be released from this division, but that will be very rare. From now on this logo will adorn Steven Spielberg & Co.'s films that used to be under Paramount Pictures and before that Universal Pictures.
Hollywood Pictures - This division is currently viewed as unneeded. It's been literally shuttered for the time being. If a purpose comes up for the use of it, they may try and restart this as a specialty house for genre-specific films, but for the most part of the coming decade don't count on it.
Marvel Studios - This new division will be it's own entity, like the Lamp, it will handle it's own films working from properties in its 5000+ character library.
It's interesting and amazing that for family films the company has reached out to its past to create and focus on film content. It's equally interesting and amazing that for it's other live-action films not under the Disney label it has reached out to the man that is considered the modern day Disney.
It will be interesting times/films to watch...