Tractors is sooooooo dumb...
It appears that the success of the TRONcore is a fundamental part of Disney marketing...
While we have to wait another month to find out if the film is successful, the Suits inside the Mouse seem to feel that this approach is a model for future promotion. The people behind the creation of this little two minute infomercial (which I love, btw) are now working on doing the same thing with Lightning McQueen and Mater for next spring.
In what is to be a double whammy of promoting the opening of "Cars 2" and "Cars Land," the resort will likely play host to this promotion during the springtime should the Suits sign off on the current marking plans.
There's a lot of buzz coming out of Carburetor County...
Friday, November 19, 2010
From TronCores To EnCars...
Labels:
Cars 2,
DCA,
Film,
Marketing Campaign,
Pixar,
TronCore,
World of Color
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2 comments:
if they can do it as well as they did TRONcore then I say go for it. But it can't just be simple trailer tagged onto the end.
As technically amazing as WoC is, even with it's current show flaws, TRONcore blew me away. I think part of it was the nature of TRON itself, and the way the Wheel and Screamin' were incorporated. However, they hit an absolute Home Run with TRONcore. In fact, i'm going out tonight to catch it again.
not sure how Cars would do, certainly not with the same dramatic effect, but should be good anyway.
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