Saturday, September 28, 2013

The Business Of Building Dreams...









Six decades ago today the seeds were planted...

Walt Disney's dream of building a themed park for the family that he wanted to build in California got started on this date.  In New York, Walt's brother, Roy Disney met with financiers with a presentation for a park his brother wanted to his next big project.  Roy was the man with the skills that allowed Walt to dream as big as he did.

In a meeting with the three networks he pitched his plan.  CBS and NBC aren't interested in being an owner in an amusement park.  The fledgling ABC network, looking to boost its fortunes against the other two, more established rivals, is willing to make a deal.  Leonard Goldenson and Roy work out a deal for a weekly television show, investment in the upcoming park and a line of credit for Walt Disney to build his dream.

The deal will not be finalized until early next year.  When it does, it set the stage for the new show entitled "Disneyland" will provide new content for ABC as well as provide the public with updates about the park as construction continues.  Originally, someone else was to intro the show, but at the networks insistence Walt himself will host the show.  The program will cement his image as Uncle Walt over the duration of the years as families across America welcome him into their living room.

And it will also allow him to build his dream so that we can experience ours...


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