Friday, May 2, 2008
How Do You Like Your Sandwich...
How would you like that?
Would you like fries with that?
Shall I put it into a doggie bag for you?
Ahhh, such is the march towards customization, personalization and integration in this ever-expanding American economy of ours. Not only do we want it now, but we want it our way(my apologies to Burger King).
And leave it to Apple to add one more item to that menu.
It was announced without a great deal of fanfare(by Apple, at least) that it would start selling, not just renting movies and allowing you to purchase them on the same day they were available for purchase at big-box stores(Wal-Mart, Target, Best Buy, ect.). All of the majors including the Mouse are on board... it's no surprise that Disney is hooked in with Apple on this deal as Iger and Jobs have had a very sybiotic relationship since before he became CEO or purchased Pixar.
Companies such as the Walt Disney Studios, 20th Century Fox, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios are all involved in the deal... and trust me, this is a very big deal.