Disney Marketing department, what the hell are you thinking???
The latest poster for Walt Disney Pictures' "Tangled" is out...
Memo To The Mouse: This. Is. Not. A. DreamWorks. Film.
As I've said before, I don't care too much for the marketing that is being done for this film. It's deceptive, it's manipulative and it bares very little resemblance to the actual film they're trying to promote. Let me be clear, I've not seen the film yet, but I've talked to several who have. I've had e-mail discussions with others and I've talked to a couple Bothans that worked on it. I've also seen the reactions from those that have been to the screenings too. And everything I get from that is a world away from what the marketing department has delivered.
I think the "Boy Factor" and the "Princess Factor" have been blown way out of proportion in their decision to portray this film as hip, edgy and something that boys will clamor to go see. In fact, I think the marketing department should be fired. They've done a horrible job promoting this film. Then again, look at the marketing job they've done for "Tron Legacy" and see the difference. It's pretty good, hmmm? Perhaps they've just forgotten how to publicize a Disney animated film?
Because from all I've been able to gather, this film resembles a cross between "The Little Mermaid" and "Sleeping Beauty," not "Shrek" or "The Road to El Dorado." I've heard testimonials from people that said this is a truly great animated film: hauntingly beautiful and filled with moments that will make you laugh and cry. From the beginning to the end it is every bit as worthy of the Disney Animation moniker as those classic films from the 50's to the 80's. Take my advise and don't let the trailers or posters keep you from seeing this. See it for yourself and judge it for yourself.
Let's just hope the marketing department hasn't forgotten how to promote "Winnie the Pooh" come this time next year...