A rose by any other name...
It's not made much press and the Mouse seems to be rolling it out subtly, but this is the new name/logo...
Would smell as sweet...
Wednesday, June 2, 2010
Posted by Honor Hunter at 2:01 PM
Labels: DCA, Disneyland Resort, Extreme Makeover, Imagineering, Logos
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It's almost as if they are calling it "California Adventure", and the Disney wordmark is just incidental.
I first saw this a couple of days ago and at first glance I didn't mind it. But after seeing it four or five times I have to say it comes across as uninspired. Doesn't really fit the general feel of the "newly updated" park, at least for the major expansions they are doing. Especially with the new park gates and entry plus red car trolly mock ups I've seen. I just can't imagine this Logo/Name in front of all that.
Time will tell if it really makes a difference. I'm wondering if they should have just changed the name of the park (MGM-Hollywood Studios).
I don't mind the new logo. Not sure what they're trying to do with taking it from Disney's to Disney. I hear they're doing that at all Disney owned properties. I have to agree with the fact though, that I don't necessarily see this working with the 1920's themeing direction that the park is going towards. Who knows.
As has been pointed out elsewhere, the tilting yellow letters are similar to the opening titles of the shorts. It is a much longer word than Donald Duck or Goofy, so it looks a little clumsy. I would imagine that there are a few mid-1920s and Victorian logos being worked on that we haven't seen yet.
This seems like it's something that would be driven by the legal department. I don't quite get it, but then I don't get renaming Cinderella's carrousel at the Magic Kingdom either. Strange things happening at Disney these past few weeks.
Animal Kingdom over in Florida has the apostrophe...
This is just bizarre.
The TV commercial for World of Color clearly states "Disney California Adventure" as well.
I like it actually ... it evokes cartoons of the late 20's - 30's period and is a huge improvement over the bear. I don't know whether this has been stated elsewhere, but I think that a lot of kids don't associate Disney with the man but rather Disney encompassing the man, his films, the parks and the current company. If that makes any sense.
It works. They don't call that other park Disney's land or Walt Disney's World.
It does invoke the 20's feel. Look at the text for Steamboat Willie and the other early shorts. Also, read the latest Mice Age article http://miceage.micechat.com/allutz/al060110a.htm. It explains this more.
LOVE THE FONTS! - The "Califonia" font is great update of 1928 disney cartoon titles (see the original Mickey Mouse logo - trademarked in 1928). The "Adventure" font is a perfect slice of 1928 California deco. See the 1927 font Futura or the uber-Californian fonts used by architect Richard Neutra. Note: "Adventure" may actually be the 1937 competitor to Futura, Twentieth Century semibold, but still it feels like 1928!
Ok, Honor, I reazie that I recenrlt posted that I would not be making comments anymore, but I found something that gives some insight into the slight name change of the park;
The following is a quote from George Kalogridis from a D23 article;
"I don't know that it's a lot of science. In the transformation process, we believe it's better to talk about California as more of a state of mind. So California Adventure is an ongoing adventure, and it's presented by Disney. That's why it's not possessive in terms of 'this is our interpretation of California.' It's more [than that]. We are presenting a story about the adventure of life in California, which is ever-evolving, as is Disneyland. Which is why Disneyland is called Disneyland, not Disney's Land."
Now, this will be my last comment on this blog. Again, keep up the great work Honor!
"The "Adventure" font is a perfect slice of 1928 California deco."
If you're referring to Art Deco, it wasn't around until the 30's.
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