Friday, September 19, 2008
Son Of Dreams...
Finally the "Year of a Million Dreams" celebration is over two years after it was unveiled...
Now we have its successor, "Celebrations". To be truthful, IMHO anything would be an improvement over the bland Dreams campaign, but this new one actually has a few things that I think are really smart marketing(if they'd only not call it "Disney Parks", but that's always been one of my beef's with Jay's running of the Parks and Resorts).
First off, if it's your birthday throughout 2009 you get into Disneyland free... that's right, free. Of course, we know almost no one goes to DL alone so they're banking on increased attendance to make up for you getting inside for free. There's going to be a new parade called "Celebrate Today", special decorations(again, anything would be better than those horridly ugly "clouds" in front of the entrance) and various other prices.
Jay Rasulo was interviewed by the Orange County Register talking about his retirement... errr, wait, wait. No, I'm sorry. That was a slip-up on my keyboard... that was what I hoped it would be about, but it's really about the new advertising campaign which I guess is appropriate. I guess.
Hey, it's Disneyland... You can wish, can't you?