Saturday, August 2, 2008
Planning For A Disaster...
Thirteen years ago on this date, a group of 36 Disney Suits gathered with Michael Eisner in Aspen, Colorado at a ski resort. For the next few days they'll be sitting around trying to come up with a Second Gate for Disneyland that is a cheaper alternative to the high priced concepts of WestCOT and Port Disney...
Eisner wants something that will be less of a headache in terms of conception, construction and cost than the previous designs that WDI turned into him. By the end of the retreat they come up with a bold new concept for a Disney theme park in California:
"Disney's California Adventure"
Eisner, Pressler and the other Suits believe they have a winner on their hands. Something that is a sure-fire bet that can't loose. After all, the public would pay to see anything with Disney's name on it.