Thursday, April 1, 2010
What's In A Name...
The rumors are true...
The Walt Disney Company is changing its name to The Disney Company. Beginning on October 1st, the company that Walt Disney founded as Walt Disney Productions, which became the Walt Disney Company will be known simply by that last name.
Disney CEO and President Bob Iger commented in a press conference held late last night at one of the hangers on the studio lot that "The rich heritage that Walt Disney established with the company over three quarters of a century ago will continue." Iger, flanked by several other executives including Tom Staggs and Jay Rasulo, mentioned the need to bring the entertainment giant into the new century. "We can't rest on what was done in the past, there is a whole world out there for the company to exploit."
It appears the the goal is to make it a phased transition which will be completed over the course of the year. By January 1st, 2011 the company will have finalized all the legal and administrative changes. All aspects of the company will be affected from film, print and other media. The historic film division which began as Walt Disney Productions and transitioned to Walt Disney Pictures will now emerge as Disney Pictures.
Walt Disney Animation Studios officials, including Ed Catmull were on hand at the press conference and displayed the new logo of Disney Animation Studios, which is close to the original graphic with Steamboat Willie beneath Walt Disney's signature. The primary difference other than the colors is that the font used is closer to the Disney logo and the absence of Walt's name. When asked how he felt fans would react, Mr. Iger said that the traditions of the company will carry on and no one should worry about the lack of the founder's name on the mantle. "This company will always respect the man who made it happen, and the men and women around him that helped in the creation of this company."
Outside the studios, beneath the front gate of the Burbank Studio, a large tarp was pulled off the entrance to reveal the new signage. A shimmering blue chrome Disney Studios gate to reflect the change. While talking with several press officials, Iger, turned to the collected crowd, giving the thumbs up and said...