We screwed up, this was our attempt to fix it...
Bob Iger did an interesting interview with BusinessWeek that just came out...
Focusing almost entirely on the Extreme Makeover and rebirth of Disney California Adventure, he talks to reporter, Devin Leonard about Buena Vista Street/Cars Land. While it's a short interview, done while exploring the park, it's interesting getting into the mind of Iger, and how it relates to balancing the creative and business side of a company as big as the Mouse. I also like the fact that the CEO can admit mistakes. That's a rare quality that isn't shared with the former head of Walt's Empire.
Give it a read and find out for yourself...
Friday, August 10, 2012
BusinessWeak...
Labels:
Bob Iger,
Buena Vista Street,
Cars Land,
Extreme Makeover,
Interviews,
Themeparks
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1 comment:
If he noticed the problem with the tire illusion, someone get him onto Expedition: Everest immediately.
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