For most of the last decade or more, they've been boring - mostly. Every now and then you'll have a break in the throngs of mediocrity but mostly it's just a big picture of the star and the logo. Unimaginative. Now if you look around, there are a few oasis of creativity in the world. Mondo comes to mind.
Once in a blue sky, errr, I mean blue moon, a studio does the right thing and creates art. Such is the case with this latest "Man of Steel" poster. Simple, elegant and straightforward. That's how to do it. I have a feeling that this film is going to stir a fire under the Bunny Suits. For darn good reason: they've got a universe to build.
This poster shows that maybe, just maybe, they've got a map to get there...
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